5 Reasons Why You Should Consider Direct Mail Marketing

Among the many benefits of direct mail is its long lifespan. Unlike digital advertising, where a consumer may throw away a postcard after it is read, direct mail has a longer shelf life. A consumer is far less likely to delete a catalog if it was handwritten. Similarly, a person is more likely to keep a physical catalog, which may have been designed by a top design firm, than to file it for future reference.

Another benefit of direct mail is that it is an effective way to reach a large number of people in a short period of time. Young people are more likely to open and respond to snail mail compared to older people, and the Postal Regulatory Commission has found that response rates for mail sent to 18 to 21-year-olds have doubled. Additionally, the brain processes images 60 times faster than text, which makes it an excellent choice for veterinary practices or a hospital.

Despite the growing popularity of social media, direct mail still holds its own in the marketing world. Research shows that 76 percent of Americans trust mail ads, outpacing digital ads and mobile phone advertisements. Also, direct mail is highly readable, making it easy to send personalized messages. Generally, brand-building efforts begin with digital marketing methods, such as SEO-optimized content or Facebook ads. However, some businesses are still unable to achieve the desired success without using direct-mail as an additional marketing method.